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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.

Design 115
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Perfect Posts of Architecture

Onyx

0_prologue_ In the Introduction to The Wexner Center for the Art's 2001 show, 'Perfect Acts of Architecture' curator, Jeff Kipnis, argued that the show's architectural drawings were not 'perfect' in some idealized manner. As drawings, they weren't deficient forms of architecture. Instagram has become a form of geology for me.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.

Design 70
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The Pop-Up Experience

Retailing Insight

Pop-up stores are a form of experiential marketing, also known as participation marketing, which aims to create memorable and meaningful connections with customers through captivating and unique experiences that feel authentic to the brand. That shows how short-term shop spaces are a proven vehicle for doing just that.

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All things bright: Behind the evolution of Mimco

Inside Retail

The other exciting thing that we’ve done is a limited-edition print that forms part of the [anniversary] coffee-table book, as well as a scarf. It was curated by the former editor of Harper’s Bazaar , Kellie Hush. It also runs through other pieces in the range. Our print designer Meg created it by using all our old campaign imagery.

Concept 130
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How Retail Design Insights Will Inspire Workplace Design

All Work

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). Ideally, the two should be consistently reinforcing the brand from both a design and experience perspective: when a customer engages with either, they should immediately feel welcomed and brand-connected.