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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

Marketing 130
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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

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Here come the tears: A world without Johnson & Johnson and Kellogg’s?

Inside Retail

Headlines blared that these iconic US-based brands would be replaced by the newly formed Kenvue and Kellanova, respectively. The announcements lit up the social media sphere as another example of corporatisation gone too far: “How dare they even think about dropping the typeface.” Well, kind of anyway. I’ll clear that up later.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

Fashion 246
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From yoga to book club: How Lululemon is investing in digital events

Inside Retail

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. And they didn’t fail to deliver, according to Yim.

Apparel 130