Farewell, filters: Why brands aren’t worried about new photo editing laws
Inside Retail
JULY 7, 2021
Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.
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