Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

AUGUST 24, 2023

The brand also successfully entered the Hong Kong market four years ago. The story so far According to Tan, while every regional milk tea market has its own tastes and preferences, Thai milk tea stands out for its distinctively strong flavour profile. We listen on social media and appreciate direct engagements.

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Marketing Social Media Engagement Planning 130

Inside Retail

FEBRUARY 6, 2024

From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level. Convenience in beauty is our largest differentiating factor. RR: Trust your gut.

Marketing 130

Marketing Beauty and Health Expansion Management 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Strategy Marketing Planning Engagement 246

Retail Times

AUGUST 17, 2021

To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

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Consumer Retail Marketing Marketing Engagement 40

Inside Retail

MAY 3, 2021

Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores. So, how does it work? Digital natives.

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Beauty and Health Advertising Fashion Engagement 246

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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Customer Retention Engagement Advertising Consumer 221

Barber Design

FEBRUARY 3, 2017

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

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Retail Marketing Shopping Marketing Engagement 52

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Retail Focus

FEBRUARY 6, 2023

EuroShop will showcase innovative solutions from exhibitors designed to help retailers adapt to the changing customer habits and needs. These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. Expo & Event Marketing will be held in Halls 10-14.

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RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. & More! Luckily, it’s not. In Conclusion .

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Strategy Marketing Customer Engagement Engagement 80

Retail Focus

APRIL 2, 2024

Retail Focus speaks with several specialist companies in this area about some of the latest trends they have noted in reference to visual merchandising, as well as their new solutions designed to help retailers win new business and keep hold of valuable customers.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Promotion Outdoor Space Display 162

Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.

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Engagement Strategy Consumer Marketing 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Management Perspective Strategy Marketing 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Over the past 12 months it has been even more important due to limitations surrounding physical events,” Essery said.

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Shopping Engagement Strategy Outdoor 204

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store. Unify as many data points as possible.

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Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. The system includes 20 displays, ranging from 55” to 98”, strategically placed throughout the store, providing customers with what it described as an “engaging experience”, contributing to extended visitor stays.

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Display Shopping Promotion Social Media 162

Inside Retail

AUGUST 22, 2023

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. And notably, even once pandemic restrictions were lifted, athleisure sales continued to rise.

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Apparel Tailored Fashion Marketing 130

Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Fashion Advertising Art Social Media 130

Retail Focus

OCTOBER 4, 2023

Here, we speak with several specialist providers of lighting to the retail market and find out more about the many advantages of revamping your lighting setup. Unique part of retail One provider in this area is Shoplight , which, as its name may suggest, is well positioned to supply lighting solutions to the retail market.

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Light Contrast Display Form 147

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them.

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Planning Social Media Engagement Strategy 52

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 7, 2021

While every brand has unique measurement needs and goals, these four customer-centric KPIs are a great starting point for building your retail loyalty metrics dashboard. Customer retention rate (CRR) is a foundational metric for retail marketers. Loyalty redemption rate. Customer retention rate. Image credit: @IND via Twenty20.

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Customer Retention Engagement Customer Engagement Strategy 130

Inside Retail

FEBRUARY 8, 2022

And with Valentine’s Day as the next annual shopping event on the calendar, now is the time for retailers to rectify consumer uncertainty. So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before.

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Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

AUGUST 14, 2023

A balanced perspective According to Ananda “Andy” Chakravarty, vice president of research for retail at IDC, the collaboration with Google Cloud will enable John Lewis to access the AI and ML capabilities built into the solution, including generative AI capabilities. This should have limited effect on the recovery,” he explained.

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Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. It also enables consumers to experience the brand in an elevated and curated manner.

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Balance Concept Curate Apparel 130

Inside Retail

JANUARY 19, 2023

This shift will see shoppers engaging more with brands that have strong environmental and social credentials. While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products.

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Consumer Shopping Outdoor Engagement 130

Inside Retail

SEPTEMBER 6, 2022

A decade ago, convenience stores were a rare sight in Vietnam, where the vast majority of the population was used to shopping in traditional markets or mom-and-pop stores for everyday grocery needs. In recent years, the nation’s convenience store market has seen rapid escalation – and sophistication – in the larger cities.

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Marketing Shopping Expansion Concept 130

Inside Retail

MARCH 29, 2022

If you think AR is simply for bored Gen Z consumers, think again, as interest is actually strongest among Millennials, who account for one in three of all retail spending in Australia, said the report. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027.

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Social Media Engagement Shopping Concept 130

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Not only did the AR try-on experience catch many Snapchatter’s attention, it also kept them engaged.

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Social Media Engagement Consumer Shopping 147

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We Pernod Ricard has partnered with promising artists in order to engage a cross-section of luxury shopper profiles.

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Retail Focus

JUNE 10, 2022

Susanne Morris, Director at Johnstone Property Consultants said: “The Northern Irish retail market is booming at the minute. Lotus Property is advised by Johnstone Property Consultants Ltd and KLM Real Estate. . We’re delighted The Boulevard has been the desired location for these brand firsts.

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