Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Strategy 246

Strategy Marketing Planning Engagement 246

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. & More! Luckily, it’s not.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Inside Retail

FEBRUARY 6, 2024

From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level. Convenience in beauty is our largest differentiating factor. RR: Trust your gut.

Marketing 130

Marketing Beauty and Health Expansion Management 130

CAAD

MARCH 11, 2024

Visual merchandising is an essential discipline in the world of retail. Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. Let’s look at it in more depth. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves.

Visual Merchandising 52

Visual Merchandising Merchandising Strategy Color 52

Inside Retail

JULY 19, 2022

The Raffles team plans to complete the mall rejuvenation program by the end of the year, with the plan to execute more unique, experiential events and activities to engage shoppers. This program will cover around 111,000 sq ft of retail space across levels one to three. Attracting crowds. A focus on sustainability.

Strategy 130

Strategy Curate Concept Shopping 130

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

FEBRUARY 6, 2023

EuroShop will showcase innovative solutions from exhibitors designed to help retailers adapt to the changing customer habits and needs. These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. Expo & Event Marketing will be held in Halls 10-14.

Visual Merchandising 303

Visual Merchandising Light Concept Merchandising 303

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Retail Times

AUGUST 17, 2021

To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

Consumer 40

Consumer Retail Marketing Marketing Engagement 40

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. This evolution has raised serious questions around whether DTC is a sustainable long-term strategy, or even still relevant for start-ups. Is DTC dead?

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store. Unify as many data points as possible.

Strategy 246

Strategy Tailored Marketing Shopping 246

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Perspective Strategy Marketing 130

Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

Shopping 204

Shopping Engagement Strategy Outdoor 204

Retail Focus

APRIL 2, 2024

Retail Focus speaks with several specialist companies in this area about some of the latest trends they have noted in reference to visual merchandising, as well as their new solutions designed to help retailers win new business and keep hold of valuable customers.

Visual Merchandising 147

Visual Merchandising Merchandising Display Social Media 147

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130

Consumer Tailored Management Shopping 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Inside Retail

SEPTEMBER 11, 2023

But beyond the glamour of polo fields and a globally recognised brand lies a story of strategic expansion and a vision to dominate the fastest-growing retail market on the planet – India. With a population of 1.428 billion, it’s no wonder international brands see the vast potential of this bustling market.

Unity 130

Unity Fashion Expansion Accessories 130

Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

Curate 130

Curate Engagement Space Social Media 130

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. Who are they?

Planning 52

Planning Social Media Engagement Strategy 52

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130

Consumer Target Market Expansion Curate 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” Walmart wants to create a more aspirational and engaging shopping experience.

Display 246

Display Light Merchandising Perspective 246

Inside Retail

AUGUST 7, 2021

Retailers have a million and one metrics available to measure the success of their loyalty programs. Knowing which KPIs to focus on is critical, as these data points will influence your future loyalty strategies. Focusing on customer-centric data is the key to measuring the impact of your retail loyalty program.

Customer Retention 130

Customer Retention Engagement Customer Engagement Strategy 130

Inside Retail

FEBRUARY 8, 2022

And with Valentine’s Day as the next annual shopping event on the calendar, now is the time for retailers to rectify consumer uncertainty. So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

FEBRUARY 6, 2022

KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us. We just launched our UK page, so we’re tackling the European market, too. IR: The womenswear market is flooded with so many different brands now, especially on social media.

Social Media 130

Social Media Fashion Strategy Expansion 130

Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. It also enables consumers to experience the brand in an elevated and curated manner.

Balance 130

Balance Concept Curate Apparel 130

Retail Bound

MARCH 7, 2023

Although many new product companies are finding success selling on Shopify or Amazon, online sales still only represent 20% of all retail sales, whereas offline channels like brick-and-mortar locations, catalog, TV Shopping and Reward and Incentive markets represent 80%. Retail stores is by far the largest retail market segment at $6.5

Specialty Retailers 52

Specialty Retailers Engagement Shopping Marketing 52

Inside Retail

JULY 11, 2023

Retail giants including Ikea , JB Hi-Fi, Coles, Woolworths, IGA, Harris Scarfe, and 7-Eleven have all rolled out smaller store formats in recent years, as has Aldi , which continues to expand its “corner store” concept – part convenient store, part supermarket – in high-density areas.

Location 100

Location Shopping Space Other 100

Inside Retail

SEPTEMBER 13, 2022

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

Social Media 130

Social Media Marketing Texture Pattern 130

Greater Group

JANUARY 4, 2022

At Greater Group , however, we have a different philosophy about the ever-changing retail world. . Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. The glasses retailer, Warby Parker, is a well-known success story in the online-to-offline retail movement.

Engagement 52

Engagement Strategy Shopping Design 52

Parcel Pending

DECEMBER 8, 2023

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. Why Analytics and Agility Are Critical to Success in Today’s Retail Market.

Management 52

Management Fashion Contrast Shopping 52

VMS

JANUARY 17, 2022

Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences. Founded in 2019, Pathr.ai is headquartered in Mountain View, California.

Shopping 52

Shopping Architecture Strategy Visual Merchandising 52