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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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Four KPIs to capture the success of your retail loyalty program

Inside Retail

While every brand has unique measurement needs and goals, these four customer-centric KPIs are a great starting point for building your retail loyalty metrics dashboard. Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers.

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The retailer’s guide to Valentine’s Day

Inside Retail

And with Valentine’s Day as the next annual shopping event on the calendar, now is the time for retailers to rectify consumer uncertainty. Retailers want more time to get to know their customers as people and by breaking down siloed data and having it collected in one place, retailers are one step closer to forming 1:1 relationships.

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