Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Inside Retail

JANUARY 14, 2024

According to IBM Research, Generative AI “refers to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on.” In a time when businesses are losing billions in potential sales due to e-commerce fraud , such tools would be useful in avoiding false payments and other scams.

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Inside Retail

MAY 11, 2023

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

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Inside Retail

SEPTEMBER 4, 2022

It serves as a media channel, working with retail partners to present offers within a variety of creative content inside the platform, marketing goods and services to the Stocard user base. We can run multiple creative solutions for brands and retailers to engage with the user base.”.

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Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. Millennials, on the other hand, are leading ‘Green Spenders’, with 28 per cent willing to pay more for eco-friendly products.

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Marketing Consumer Social Media Shopping 130

Parker Design

FEBRUARY 11, 2024

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Retail Focus

MARCH 27, 2023

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. The future of pop ups.

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Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Inside Retail

JULY 15, 2021

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Is it an engagement message? Is it a promo message?

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Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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Inside Retail

MAY 8, 2023

Dr Ira Kalish, chief global economist at Deloitte, thinks a recession is likely for fragmented markets like Europe, but that markets like the US and China are likely to escape a recession based on low unemployment, high household savings and continued growth in spending. NYU Professor of Marketing Scott Galloway (l) 4.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. It has prompted a shift in the role of the physical store and changed the way retailers and brands engage with consumers.

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Inside Retail

MARCH 12, 2023

Instead, they should double down and make every marketing dollar count by using data to their advantage. As a veteran in digital marketing, I have a few pieces of advice that can help retail businesses get the most value out of their marketing budget. Marketing efforts become more effective, but they also ensure memorability.

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Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. They engage in greater/more inspiring conversations because they trust your brand.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

JUNE 18, 2023

Nike will do so by providing resources, inspiration and scientifically-backed knowledge across the five key pillars in its Well Collective stores, as well as open up opportunities for customers to connect with each other and the world around them. trillion wellness market appeared first on Inside Retail.

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Inside Retail

DECEMBER 14, 2022

On the other hand, another report claimed that this could be a US$1 trillion opportunity in APAC by 2025. Southeast Asia has one of the world’s highest rates of social media engagement, with 90 per cent internet users having signed up with platforms such as Facebook, Instagram, TikTok, WhatsApp, Line, and Zalo. Live shopping.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

MAY 10, 2022

In fact, engaging SMS marketing can have 10 per cent conversion ratios. Since Covid hit, livestreaming has definitely become a significant part of the retail experience, particularly for fashion brands, with Cue, Nike, Forever New, Dion Lee and others jumping on board. SMS shopping. The post The new online experience?

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Inside Retail

AUGUST 3, 2023

The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, among others. James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. This is a true partnership.

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Inside Retail

MARCH 14, 2024

In an era when consumers expect brands to respond rapidly to queries about products, delivery schedules and any other interaction, a growing number of retailers are turning to interactive voice response (IVR) systems to enhance customer experience. Speed is part of the user experience.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Statistics show that 87% of businesses who use video as a marketing tool are in profit. .

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Inside Retail

SEPTEMBER 6, 2023

So how can retailers capitalise on the Millennial market and what drives this generation’s interests? Instead, savvy brands attempting to target the equally savvy Millennial market might need to head for ‘green but lean’. This generation is searching for engagement, entertainment and an enhanced retail experience.

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Marketing Consumer Engagement Strategy 130

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Today, online marketing has revolutionized everything.

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Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

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Inside Retail

JUNE 21, 2023

Retail products and services cover the whole spectrum of human needs and wants, and those humans can be engaged, turned off, turned on and bewitched in all sorts of different ways. The post Asia’s retail property market is back – get ready for rent increases appeared first on Inside Retail.

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Marketing Beauty and Health Shopping Sporting Goods 130

Parker Design

OCTOBER 11, 2021

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 2 – Tell your story a different way. 4 – Surprise your audience .

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