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& Other Stories makes its Australia-New Zealand debut 

Inside Retail

H&M has launched its subsidiary & Other Stories in Australia and New Zealand via an exclusive partnership with the online fashion platform The Iconic. The post & Other Stories makes its Australia-New Zealand debut appeared first on Inside Retail.

Other 246
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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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Will Harry’s reported IPO be different from other popular retail brands?

Inside Retail

The brand made it easy for consumers to purchase its products, initially through its website and subscription service, and eventually through other online and brick-and-mortar retailers, including Target, Walmart, Costco, Wegmans, and more. The market for IPOs has been soft and there have been some disappointments over the past year or so.

Other 130
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Meet Naked Sundays the SPF skincare brand that disrupted the sunscreen market

Inside Retail

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

Marketing 277
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Sleepwear startup targets plus-size sector, challenges other brands to think big

Inside Retail

She shared that despite increased discussions around inclusive fashion and the average Australian woman being a size 14-16, the size-inclusive fashion market remains underserviced, especially in the premium space. “I experienced the frustration of not finding what I wanted to wear, so I decided to create it,” she added.

Other 242
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290