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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Insiders

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? Last year, we brought five new stores into the portfolio.

Marketing 130
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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

Expansion 130