Inside Retail

NOVEMBER 14, 2022

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider. Personalisation is a key to engagement.

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Benefits far outweigh the drawbacks. Social commerce is maturing.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Times

APRIL 24, 2024

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.

Customer Engagement 52

Customer Engagement Engagement Other Marketing 52

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Keep your brand at the front of customers’ minds.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

OCTOBER 9, 2023

As a market leader, we recognise our responsibility and ability to create a difference and build a more sustainable future for fashion. Aside from other efforts to invest in renewable materials, recycling and reuse, democratising sustainable fashion is also a key focus for us,” she noted.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. About the author: Andrew Antal is Head of Marketing at Talkdesk APAC. .

Social Media 246

Social Media Customer Engagement Engagement Management 246

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. & More!

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

JULY 23, 2023

Other groups really hold their membership to just their group – and we’re more relaxed about that. “We The vast majority are really engaged and – should they wish to leave – we don’t block them, which is quite unique in this industry.” We don’t tell our members what to do.

Engagement 130

Engagement Customer Engagement Planning Other 130

Inside Retail

NOVEMBER 24, 2021

“We’re still live, so [orders are] still rolling through,” Jade Cameron, head of customer support and community engagement, told Inside Retail. SMS marketing is a relatively new channel for LSKD, which partnered with Yotpo around six months ago. Taking customer-first to the next level.

Social Media 130

Social Media Engagement Customer Engagement Marketing 130

Inside Retail

OCTOBER 14, 2021

Barbeques Galore has launched a brand-new customer loyalty program, the Barbeque Legends Club, with a distinct offering of expertise and experience, following extensive market research by the brand. The loyalty scheme is part of a broader digital transformation strategy which aims to better engage and support customers.

Engagement 130

Engagement Outdoor Customer Engagement Marketing 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

JANUARY 24, 2022

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation. Take your staff on the journey.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This precise synchronisation between demand and supply curtails overstocking and stockouts, which have long been a bane for retail profitability and customer satisfaction.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

APRIL 14, 2024

There have been other women trailblazers in major retail companies such as Dawn Robertson as Myer managing director, Clare Peters as Woolworths supermarkets MD and Launa Inman as Target MD, but never three in headline roles at the same time.

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

FEBRUARY 11, 2024

The streetwear retailer is Australian-owned and operated, with a commitment to being a responsible, sustainable business that cares for its supply chain, people, and the planet, with a mission to inspire others to be 1 per cent better every day. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

Planning 264

Planning Strategy Expansion Shopping 264

RetailMinded

SEPTEMBER 19, 2022

Emily Washcovnick, Senior Field Marketing Manager, Yelp. “Retail Recharge is a first-of-its-kind event for Kentucky retailers to connect with others in the industry and learn how to better navigate the retail environment we face today,” said Tod Griffin, President of the Kentucky Retail Federation. billion in wages annually.

Social Media 98

Social Media Flow Customer Engagement Engagement 98

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Parcel Pending

SEPTEMBER 30, 2021

Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. Parcel Pending. 2020, April 1).

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

MARCH 7, 2024

Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35 billion apparel industry in Australia.

Apparel 130

Apparel Boutique Fashion Expansion 130

Inside Retail

AUGUST 7, 2021

Redemption rate (RR), which provides insights into whether customers are actively engaging with a retailer’s loyalty program, can help determine who are the most enthusiastic loyalty members and indicate which types of points and rewards are redeemed more than others. Customer retention rate. Loyalty redemption rate.

Customer Retention 130

Customer Retention Engagement Customer Engagement Strategy 130

RetailMinded

JANUARY 10, 2024

This makes for a winning partnership and the confidence in knowing you are supporting a small or mid-size business, just as you with others often did more routinely, as well. Looking ahead into 2024, it’s time to keep up with how consumers truly prefer to engage. In other words, don’t over complicate it. Learn more here.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

NOVEMBER 16, 2023

Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season.

Strategy 130

Strategy Engagement Planning Promotion 130

RetailMinded

APRIL 5, 2024

Understanding Your Market The first step in running a successful retail store is understanding your market. Offering products that blend these practical benefits with stylish designs can set your store apart in the competitive accessory market. When it comes to Apple Watch accessories, variety is key.

Accessories 52

Accessories Accessories Curate Fashion 52

Inside Retail

FEBRUARY 27, 2023

The ‘Yanxi AI’ platform, which was developed from JD’s early smart customer service chatbot, applies dialogue generation in both customer service and generating marketing content like selling points. It can auto-generate short- and long-form copy for businesses to use in marketing.

Engagement 130

Engagement Customer Engagement Form Marketing 130

Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. From a seamless online presence to physical retail via its recently acquired Browns boutiques in the UK, it’s clear Farfetch dominates in retail and has also developed technology to support other retailers.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Form Engagement Consumer Customer Engagement 130