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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. These include traditional forms of blackjack, along with special online versions like Quantum Blackjack and Lightning Blackjack.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Endeavour Group ramps up digital investment as sales near $1 billion

Inside Retail

“For the first time, we are seeing more customers engaging with our brands via the website or app than in our brick-and-mortar stores,” said Claire Smith, director of EndeavourX. Online sales during the group’s first-half year increased by 25 per cent, reaching $603 million.

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I