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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Increased engagement leads to higher sales. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. These include traditional forms of blackjack, along with special online versions like Quantum Blackjack and Lightning Blackjack.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store.

Strategy 230
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This virtual interaction provides a tangible sense of the product, aiding customers in making more informed purchasing decisions.

Consumer 147