Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

DECEMBER 17, 2023

Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers. They’re not the same.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. Starbucks customers, for example, feel engaged with its annual free birthday drink.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147