Customer Engagement, Form and Tailored

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy

Strategy Hobbies Color Customer Engagement

Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing

Marketing Customer Engagement Advertising Consumer

Opinion: Why retailers need to start measuring trust

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust literacy. When tangibility disappears, trust intensity increases.

Customer Engagement

Customer Engagement Strategy Shopping Engagement

Webinars

Secrets of a Successful Sale: Optimizing Your Checkout Process

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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy

Strategy Engagement Planning Promotion

Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

Consumer

Consumer Engagement Shopping Pattern

Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media

Social Media Engagement Concept Layout

Crafting luxury brand narratives through popup stores

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. This relationship effort takes the form of exclusive and VIP events. On one hand, the brand’s purpose is to have a clear ethos guiding it in decision-making.

Social Media

Social Media Artistic Fashion Engagement

Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. When it comes to benefits, customer needs and wants continue to evolve.

Customer Retention

Customer Retention Engagement Form Social Media

Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored

Tailored Social Media Strategy Target Market

How Retail Design Insights Will Inspire Workplace Design

All Work

DECEMBER 18, 2020

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. First Impressions. A digital presence enables convenience.

Retail Design

Retail Design Design Layout Space

Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

DECEMBER 17, 2023

Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers. They’re not the same.

Engagement

Engagement Flow Tailored Marketing

What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores

Department Stores Fashion Shopping Engagement

What is Omnichannel Retailing?

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media

Social Media Tailored Strategy Shopping

What is Omnichannel Retailing?

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media

Social Media Tailored Strategy Shopping

Create Retail Today

Lacoste Japan advances towards a zero-party data strategy

Marketing in a post-cookie world: It’s all about trust and personalisation

Webinars

Trending Sources

Opinion: Why retailers need to start measuring trust

Webinars

Ready, set, BFCM: five winning strategies you can implement right now

Retail’s tech revolution sets laser-like focus on the consumer

Aussie supermarkets have a trust problem. Here’s how they can fix it

Crafting luxury brand narratives through popup stores

Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Elevate your e-commerce game: Essential tips for thriving in 2024

How Retail Design Insights Will Inspire Workplace Design

Three ways customer data platform (CDP) can help you power smarter decisions

What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

What is Omnichannel Retailing?

What is Omnichannel Retailing?

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