Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. In essence, a happy customer is a vocal customer.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

FEBRUARY 20, 2024

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

Tailored 246

Tailored Social Media Strategy Target Market 246

All Work

DECEMBER 18, 2020

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. First Impressions. A digital presence enables convenience.

Retail Design 57

Retail Design Design Layout Space 57

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52