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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers. They’re not the same.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. The Paul Smith pop-in is the next iteration, providing shoppers the opportunity to engage or re-engage with the brand.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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ACTION IN RETAIL Co-Hosted by IBM, Lightspeed and Zoovu Debuts Virtual Conference Experience

RetailMinded

The curated immersive online event will connect retailers with industry leaders offering real-time, expert insight into the current unprecedented retail landscape. Plus, participants will be able to engage in brand information in the form of videos, documents and presentations to further support business engagement.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Rethinking the success measures of the workplace from pure employee densities to one where engagement is at the forefront, will be the challenge of business owners and HR leaders. Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). First Impressions.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.