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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Dr. Squatch: Men’s personal care brand Dr. Squatch targeted female buyers during an hour-long event hosted by lifestyle influencer Madiha Dhanani. billion in sales in 2022.

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