TikTok versus Instagram: Who is dominating social commerce in 2022?
Inside Retail
MARCH 29, 2022
And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. The trio’s combined potential reach of 95 million TikTok users and 11-minute average watch time contributed to the event’s success.
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