Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!

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Inside Retail

FEBRUARY 25, 2024

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic. WeChat, which has amassed over 1.2 billion active users, and offers mini apps and official brand accounts, offers brands the widest reach.

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Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. Within days, influenced readers bought out The Buy Guide’s entire inventory of the Quencher.

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Inside Retail

MARCH 11, 2024

Fighting the counterfeit industry When Lesleigh Jermanus founded Alemais in 2020 during the peak of Covid-19, she was assured that the world didn’t need another dress brand. “So But industry experts are sceptical about how retail brands should approach social media and how much weight metrics should have on shaping a brand’s image.

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Retail Focus

APRIL 4, 2024

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

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Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

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Inside Retail

MARCH 12, 2024

Sydney-based Liquorkart Australia was established in 2020 and described itself on social media as “one of Australia’s leading online alcohol marketplaces and one of the fastest-growing start-ups”, with more than 6000 products on offer for delivery across most Australian capital cities and other regional centres on the east coast.

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Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. In February, the UK’s Advertising Standards Authority (ASA) ruled against the use of filters that exaggerate a beauty product’s efficacy in social media adverts. billion this year, up from US$9.7

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Inside Retail

FEBRUARY 28, 2024

Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. He said the social media platform is “the go-to” in many countries.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

MARCH 19, 2024

These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. But Shein leaves them in the dust, listing 1.3

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Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. Pickleson Paint Co.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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Inside Retail

NOVEMBER 1, 2022

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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Retail Focus

JANUARY 14, 2022

The campaign will feature on its social media and in global stores, with the London store on Regent Street spotlighting Abercrombie staff with a new window display. Ran Horowitz, chief executive of Abercrombie & Fitch Co., said: “Abercrombie isn’t a brand where you need to fit in – it’s one where everyone truly belongs.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Inside Retail

SEPTEMBER 15, 2022

The co-founders persevered, learning the ins and outs of overseas manufacturing and building a large following on social media, thanks in large part to Ellison’s eye for creating captivating visuals and McKeown’s talent for branding and storytelling.

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RetailMinded

AUGUST 20, 2020

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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RetailMinded

APRIL 27, 2020

However, you should also make sure you provide an equal level of service by email and via platforms such as social media. With social media and email service, it can save them a lot of time and enables you to provide a higher level of service.

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Inside Retail

NOVEMBER 29, 2021

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). billion worth of products through 13 live streams in 2020. Invisible” selling.

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Inside Retail

DECEMBER 11, 2023

It acquired Driza-Bone in 2017, and keeping the ownership of the heritage brand on Australian soil was a priority for Elliott, who took over as CEO of Propel Group in 2020, after a year as COO of the company. Elliott confirmed that heritage brand Rossi Boots, which Propel acquired in April 2020, is in negotiation to be sold toKidman and Co.

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Inside Retail

AUGUST 12, 2021

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. million EMV from June 2020 to May 2021, more than doubling its $1.7

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Inside Retail

JUNE 14, 2021

The video, which was released on its social media channels, explains chemicals in simple terms and reminds consumers that chemicals are essential components of all matter. By educating consumers in an accessible way, via social media, Deciem wants to help consumers make considered purchases. It’s not toxic.

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Talking Retail

JUNE 24, 2021

The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. billion views and counting. The post Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

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Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

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Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

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Inside Retail

NOVEMBER 30, 2023

billion, according to 2020 data that was released in 2022 by GlobalData. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. Australia’s sportswear industry is worth $8.5 billion by 2025.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

NOVEMBER 27, 2023

For some consumers, a key part of the travel experience involves purchasing a fashionable set of luggage, not only for the purpose of packing their clothes, but also to feature in photos on social media. This category isn’t about age, it’s about style – you want to have luggage that ties back to your look,” McGahan said.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Modibodi users aren’t just customers, they’re a community,” Chong said.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Modibodi users aren’t just customers, they’re a community,” Chong said.

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Inside Retail

FEBRUARY 23, 2022

Of particular interest is the age makeup of these findings, with 64 per cent of 18-25-year-olds stating they had researched products on Instagram, 67 per cent of 26-35-year-olds saying they had researched products on Facebook, and 60 per cent of 18-25-year-olds stating that they had “discovered” products they had purchased on a social media site.

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Inside Retail

OCTOBER 17, 2021

So even if just $30 billion of the approximately $120 billion kept at home in 2020 and 2021 was spent on retail and food service — and it is likely to have been a good deal more than that — then the spending of Australians trapped in Australia offset the loss from international tourism. Let’s assume it happens though. Fines are paid.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

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