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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 Social media sensation. Retailers in particular use this tactic a lot.

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Westfield hands over shop windows to social media brands that originated as side hustles in 2020 to support SMEs

Retail Times

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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How China’s retail revolution could change the way the world shops

Inside Retail

Online grocery shopping has become routine in many countries, but in the future you should expect every kind of purchase to become faster and even more convenient. Social commerce. The idea was to make online shopping more of a social, interactive experience. billion worth of products through 13 live streams in 2020.

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Social Media Strategy: A Case of Success

Retailing Insight

Wendy Patchett, owner of Sassy Primitives in McHenry, Illinois, has been in business for 19 years and focused on selling her handcrafted candles and home décor items through craft shows and open houses — until March 2020, when the pandemic and lockdown orders effectively hobbled those outlets. SEO & Social Media.

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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic. WeChat, which has amassed over 1.2 billion active users, and offers mini apps and official brand accounts, offers brands the widest reach.

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