Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Retail Focus
APRIL 4, 2024
Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Luxury brands prioritise the customer experience in their digital transformation efforts. Modern luxury marketing relies on the omnichannel experience.
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Inside Retail
JUNE 5, 2023
“We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.
Retailing Insight
MARCH 13, 2023
While customers desire a brand experience that speaks directly to their needs, customers and potential customers don’t generally interact with your brand through a single method or channel, such as only through social media, your website, your newsletter, mainstream advertising, events, email campaigns, or through shopping at your store.
RetailMinded
JANUARY 29, 2021
Post-holiday returns are a fact of life for retailers, but this year could be especially difficult with forecasts suggesting record-breaking returns and a 23% increase over the 2020 peak period. Positive customer sentiment will go a long way toward building a long-term relationship with the customer and earning their repeat business.
Inside Retail
AUGUST 17, 2021
Amid the upheaval in 2020, we were quick to adjust to circumstances. This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”.
Parcel Pending
FEBRUARY 28, 2023
Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.
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