Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 5, 2023

Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130

Expansion Engagement Social Media Consumer 130

Inside Retail

JUNE 14, 2022

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. Just as customers expect to easily browse according to their preferences, they expect checkout and delivery to go just as smoothly. It’s no secret that consumers prefer fast delivery. The role of order management.

Strategy 130

Strategy Social Media Management Consumer 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

RetailMinded

JANUARY 29, 2021

Post-holiday returns are a fact of life for retailers, but this year could be especially difficult with forecasts suggesting record-breaking returns and a 23% increase over the 2020 peak period. Positive customer sentiment will go a long way toward building a long-term relationship with the customer and earning their repeat business.

Social Media 92

Social Media Management Shopping Engagement 92