Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. Within days, influenced readers bought out The Buy Guide’s entire inventory of the Quencher.

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Inside Retail

MARCH 12, 2024

Sydney-based Liquorkart Australia was established in 2020 and described itself on social media as “one of Australia’s leading online alcohol marketplaces and one of the fastest-growing start-ups”, with more than 6000 products on offer for delivery across most Australian capital cities and other regional centres on the east coast.

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Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. At the helm is Mohit Yadav. Yadav is a big fan of TikTok.

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Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. Cheap clothing at what cost?

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Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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Inside Retail

MARCH 11, 2024

Fighting the counterfeit industry When Lesleigh Jermanus founded Alemais in 2020 during the peak of Covid-19, she was assured that the world didn’t need another dress brand. “So But industry experts are sceptical about how retail brands should approach social media and how much weight metrics should have on shaping a brand’s image.

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Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. Pickleson Paint Co.

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Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. billion worth of products through 13 live streams in 2020.

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Inside Retail

JUNE 14, 2021

But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It The video, which was released on its social media channels, explains chemicals in simple terms and reminds consumers that chemicals are essential components of all matter.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base. billion views and counting.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

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Inside Retail

NOVEMBER 27, 2023

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. In May, Nere rolled out an e-commerce site in the UK , where Strand has had a presence since acquiring British travel brand Antler in 2020.

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Inside Retail

JUNE 29, 2021

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Hunton Andrews Kurth

MAY 16, 2022

According to the FTC, Whalen appeared in social media posts claiming he could conceal the fact that his politically-themed hats, t-shirts, sweatshirts, and other apparel were of Chinese origin by removing the labels and replacing them with express markings that they were “Made in USA.”.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

AUGUST 12, 2021

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. million EMV from June 2020 to May 2021, more than doubling its $1.7

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Inside Retail

AUGUST 29, 2023

But what about the brands that consumers are buying on these platforms? A major factor behind this shift is the rise of video-forward social media app TikTok and its primarily Gen Z user base. In 2020, it was downloaded another 850 million times. Today, 60 per cent of TikTok users are part of the Gen Z demographic.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. In 2020, the vendor had failed to reach profitability and posted losses of 12.4

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Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Traditionally, oral care brands have been clinical, archaic and boring.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

JUNE 2, 2021

According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality. Post-’90s consumers and those in the south of the country are the main forces driving the market.

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Inside Retail

AUGUST 27, 2023

However, in recent years, Marc Jacobs has been making a comeback, both on social media and in sales revenue. The fashion house also gained a younger, more trend-savvy consumer base with the launch of the Heaven by Marc Jacobs line in 2020.

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Inside Retail

JULY 1, 2021

Perhaps one of the biggest buzzwords of 2020 was ‘omnichannel’, as it became increasingly clear to retailers that they needed to offer customers more options on how and where they want to shop, whether it’s offering ship-from-store, click-and-collect, view instore inventory online or reserve-in-store.

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Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”

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RetailMinded

APRIL 27, 2020

However, you should also make sure you provide an equal level of service by email and via platforms such as social media. With social media and email service, it can save them a lot of time and enables you to provide a higher level of service.

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Inside Retail

DECEMBER 11, 2023

. “After four weeks of detailed court testimony, the California jury found against the Google Play monopoly on all counts,” wrote Epic CEO Tim Sweeney in a post on social media site X, formerly known as Twitter. Jurors found for Epic on all counts, a court filing showed. Google said it would appeal.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Modibodi users aren’t just customers, they’re a community,” Chong said.

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Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Inside Retail

APRIL 3, 2023

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. in 2020 and $389.3 versus $212.9 for China, data from CLSA showed. They pumped in a net $2.7

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