Inside Retail

JUNE 14, 2022

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. It’s no secret that consumers prefer fast delivery. According to a recent survey by Accenture, 66 per cent of consumers say same-day shipping is valuable, and that number jumps to 77 per cent for consumers under age 30. .

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

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Inside Retail

JANUARY 28, 2024

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. Following the rebrand’s success, now Banana Republic’s focus is on resonating and building loyalty with both old and new consumers.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Strategy Marketing Social Media Advertising 52

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. At the helm is Mohit Yadav. Yadav is a big fan of TikTok.

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Parcel Pending

DECEMBER 25, 2023

Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. 1 And Sustainable Brands reports that 95% of U.S. tools, clothing, furniture). #3

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Strategy Social Media Fashion Apparel 52

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base. billion views and counting. .”

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Traditionally, oral care brands have been clinical, archaic and boring.

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Inside Retail

MARCH 11, 2024

Fighting the counterfeit industry When Lesleigh Jermanus founded Alemais in 2020 during the peak of Covid-19, she was assured that the world didn’t need another dress brand. “So But industry experts are sceptical about how retail brands should approach social media and how much weight metrics should have on shaping a brand’s image.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Social Media Strategy Promotion Consumer 130

Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Social Media Strategy Promotion Consumer 130

Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 DTC is poised to grow. The VMware Digital Frontiers 3.0

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Social Media Consumer Shopping Engagement 130

Inside Retail

AUGUST 22, 2021

The business surveyed 2000 global consumers to compile the data, releasing the report to highlight retailer opportunities that continue to arise in the sector. As shown in the study, Australian consumers have consistently reported lower spending hesitancy on e-commerce platforms since 2020 as a result of Covid-19. “In

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Shopping Social Media Strategy Consumer 173

Inside Retail

JUNE 29, 2021

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores.

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Social Media Consumer Shopping Management 230

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Deloitte: Indian consumers prioritise health over retail. million fake goods and disabled 45,000 websites and social media accounts. Deloitte’s report read.

Social Media 208

Social Media Consumer Flow Strategy 208

RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . A Shift In Focus . Quit The Sporadic Marketing. It’s also an opportunity to de-risk the business.

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Strategy Flow Social Media Planning 87

Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. It became more about dressing for fitness and leisure in the open air than casual socialising in city centres. Trending on digital channels.

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Social Media Gifts Line Artistic 130

Retail Times

APRIL 6, 2021

Have a look and see if you can incorporate these into your retail strategy. Social shopping. As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience.

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Shopping Consumer Social Media Strategy 104

Inside Retail

AUGUST 9, 2023

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. Embracing ‘made in China’ The ‘made in China’ label may carry a certain stigma in the West, but Chinese consumers are embracing it. billion yuan ($4.1

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens.

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Inside Retail

AUGUST 27, 2023

Aloysius Chay started Hydragun, a direct-to-consumer wellness brand offering premium products to aid recovery and relieve aches and pain, after suffering a training injury and realising how big the market for such products was. Our main platforms are through paid socials such as Facebook, Instagram and Tiktok.

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Social Media Consumer Marketing Management 130

Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. In 2020, the vendor had failed to reach profitability and posted losses of 12.4

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Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

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Department Stores Advertising Social Media Contrast 277

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Social Media Advertising Apparel Marketing 130

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Retail Focus

MAY 18, 2021

Brands will need a blended strategy that combines online shopping, with the option to collect, and still offer in-store browsing. This will provide the most effective solution for consumers and still allow the high street to thrive – Hybrid Retail. The same approach has to apply to retail. Julaine Speight, First Internet.

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Inside Retail

AUGUST 31, 2023

The store is the brand’s largest Asian flagship yet, and likely to be just the beginning of a broader foray in a country known for its fashion-savvy consumers. billion in 2020. The South Korean consumer who chooses the brand will want to stand out. Founded in New York 1994, the brand was acquired by VF Corporation for $2.1

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences. Revolutionising loyalty programs.

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Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

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Inside Retail

AUGUST 18, 2022

The brand has some awareness in New Zealand due to its sponsorship of the All Blacks since 2020 [when it was] named the official formalwear and denimwear partner of the national All Blacks, the All Blacks Sevens and the M?ori Avoiding the pitfalls. In Australia alone, the luxury fashion market is estimated to be worth US$2.6

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Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Consumers are making more considered purchase decisions, driven by technology, comfort, sustainability, and design, and footwear brands need to be clear about the value we add. MZ: Full of opportunity.

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Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. billion (US$10 billion) in 2020. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size.

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Fashion Social Media Target Market Consumer 162

Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. trillion, and the US$5.6 personal care. ? home, mother and infant.

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