Inside Retail

JUNE 14, 2022

With escalating pressure on carriers to deliver in faster timeframes, at the brand’s expense, it’s time to consider a multi-carrier strategy. Volume limits, like those imposed by national carriers in 2020, paralysed retailers who had no Plan B. Order management plays a vital function in a multi-carrier strategy.

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Inside Retail

JANUARY 28, 2024

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Have you applied a clicks and mortar strategy in your store?

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Parcel Pending

DECEMBER 2, 2023

As we enter post-COVID normalcy, it’s a perfect time to re-evaluate lessons learned, embrace student engagement strategies, and implement university campus improvement ideas and innovations at your higher education institution. Actively engaged students have been linked to improved achievement, persistence, and retention.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Parcel Pending

DECEMBER 25, 2023

5 Fueling this shift for sustainable retailing is an emerging “deinfluencing” social media trend urging followers to stop impulse buys on Instagram, X (formerly Twitter), and TikTok that harm the environment. Emailing receipts is the first step towards building a robust email marketing strategy. #7 August 26, 2020.

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Inside Retail

FEBRUARY 28, 2024

Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. He said the social media platform is “the go-to” in many countries.

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Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. Innovative campaigns and quality products propel e.l.f.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

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Inside Retail

DECEMBER 11, 2023

It acquired Driza-Bone in 2017, and keeping the ownership of the heritage brand on Australian soil was a priority for Elliott, who took over as CEO of Propel Group in 2020, after a year as COO of the company. Elliott confirmed that heritage brand Rossi Boots, which Propel acquired in April 2020, is in negotiation to be sold toKidman and Co.

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Inside Retail

MARCH 11, 2024

Fighting the counterfeit industry When Lesleigh Jermanus founded Alemais in 2020 during the peak of Covid-19, she was assured that the world didn’t need another dress brand. “So But industry experts are sceptical about how retail brands should approach social media and how much weight metrics should have on shaping a brand’s image.

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Inside Retail

SEPTEMBER 15, 2022

The co-founders persevered, learning the ins and outs of overseas manufacturing and building a large following on social media, thanks in large part to Ellison’s eye for creating captivating visuals and McKeown’s talent for branding and storytelling. Without social, we’d be a very different business,” he said. “It

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content. billion views and counting. .”

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Inside Retail

NOVEMBER 30, 2023

billion, according to 2020 data that was released in 2022 by GlobalData. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. Australia’s sportswear industry is worth $8.5 billion by 2025.

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Inside Retail

FEBRUARY 23, 2022

Of particular interest is the age makeup of these findings, with 64 per cent of 18-25-year-olds stating they had researched products on Instagram, 67 per cent of 26-35-year-olds saying they had researched products on Facebook, and 60 per cent of 18-25-year-olds stating that they had “discovered” products they had purchased on a social media site.

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Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My

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RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . Quit The Sporadic Marketing. Growth is important – but not at the expense of cash flow. .

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Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

MAY 29, 2022

Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 Here are five key e-commerce trends to watch as retailers reshape their strategies. Social commerce promises incredible potential driven by strong collaboration with influencers. DTC is poised to grow.

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Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. The divestment is expected to free up available capital for Naked Brands while it closes its unprofitable stores to focus on its e-commerce strategy.

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. parallel, our strategy includes fostering a robust brand presence,” he elaborated. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5

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Inside Retail

AUGUST 22, 2021

As shown in the study, Australian consumers have consistently reported lower spending hesitancy on e-commerce platforms since 2020 as a result of Covid-19. “In Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period.

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Inside Retail

JUNE 29, 2021

The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores. In fact Coles was the fastest mover in terms of building trust in 2020 jumping several positions on the trust scale during the depths of the Covid health crisis.”. The psychology behind stockpiling.

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Inside Retail

AUGUST 9, 2023

The trend has been gaining momentum since 2020; however, the seeds were planted nearly a decade ago when President Xi Jinping introduced the Made in China 2025 initiative, which encouraged “the transformation of Chinese products into Chinese brands”. . million views on local social media platform Xiaohongshu.

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Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

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Trade Show Booth Companies - Trade Group

FEBRUARY 19, 2024

billion social media users, and last year’s online shopping for the holiday season exceeded the pandemic high. Things were already moving in this direction before 2020—but now it’s here. One of the biggest behavioral changes of this decade is the near wholesale adoption of digital shopping and networking. There are 4.8

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Inside Retail

NOVEMBER 28, 2022

Following in the footsteps of Instagram, which launched its shop in 2020, TikTok has entered the competitive space with its new shop function, enabling merchants, brands and creators to showcase and sell products directly to over 1 billion users through in-feed videos, LIVEs, and the ‘product showcase’ tab. For every opportunity, a risk .

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Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Snap Retail

JULY 6, 2021

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 1: Use Social Media. We are seeing new businesses open almost every day.

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Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. College marketers note that the virtual tours marketing strategy also works to introduce family members to the school , thereby gaining buy-in for the school choice.

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