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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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From yoga to book club: How Lululemon is investing in digital events

Inside Retail

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S. This is the power of the esports audience: a young, digitally savvy crowd with disposable income currently sitting at just under 400 million people but is expected to reach 600 million by 2020.

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Creed and Robbi join forces to create limited-edition art toys for China

Inside Retail

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. The brand launched in China via Tmall in late 2020, and instantly recognised that there was a huge demand for its products. These art toys really speak to the Gen Z consumer. Going after Gen Z.

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