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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

The company had laid off 200 retail staff after permanently shuttering all of Glossier’s bricks-and-mortar stores in 2020 due to the pandemic. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

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6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” We want to hear what you think!

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Clicks and mortar retail – can social media help the high street?

Barber Design

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!