Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

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Planning Marketing Social Media Advertising 113

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Strategy Marketing Social Media Advertising 52

Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Instagram revolution.

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Social Media Advertising Visual Merchandising Strategy 52

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Driving social change for postpartum mums is a challenge but is incredibly important.

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Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Driving social change for postpartum mums is a challenge but is incredibly important.

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Social Media Beauty and Health Advertising Curate 243

Inside Retail

NOVEMBER 29, 2021

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

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Department Stores Advertising Social Media Contrast 277

Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. of Facebook’s 2020 revenue. It said the change would take place starting January 19, 2022.

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. Zara and Facebook team up.

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Fashion Social Media Engagement Advertising 241

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Social Media Engagement Advertising Flow 147

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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RetailMinded

AUGUST 20, 2020

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. So, in 2020, we created a FIT Algorithm for our app, and began building a diverse community so women of all heights, shapes, sizes, and ages could discover like-bodied creators and clothing they could feel confident would fit.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. From building a compelling story that resonates with your target audience to leveraging social media platforms and influencers, we’ve got you covered. billion by 2025.

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Snap Retail

JULY 6, 2021

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 2 : Digital marketing. Step 1: Use Social Media. Step 2: Digital Marketing.

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

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Inside Retail

JUNE 3, 2021

We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market. Since then, brands such as Balenciaga in 2018, Carlings in 2019 and Hugo Boss and Burberry in 2020 have released collections incorporating 3D design. Fashion forwards. Beyond campaigns.

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Fashion Social Media Design Curate 246

Snap Retail

MARCH 22, 2021

To maximize sales, it is important to strategically plan your products and marketing campaign. Some categories that saw a boost in 2020 include housewares, books & CDs, and electronics. Advertise your offer. Heavily market your special Mother’s Day products & sales in the month leading up to Mother’s Day.

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Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

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Inside Retail

JUNE 15, 2023

An exclusive Reuters poll of Australia’s 30 largest listed companies conducted in May and June found that seven of the top 10, with a combined market value of A$830 billion ($552.1 billion), endorsed the proposal. Opponents have pushed back. BHP and Rio Tinto said they have supported the Voice concept since 2019.

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Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

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Inside Retail

SEPTEMBER 26, 2023

” The lawsuit had been expected after years of complaints that Amazon.com and other tech giants abused their dominance of search, social media and online retailing to become gatekeepers on the most profitable aspects of the internet. Amazon’s critics welcomed the lawsuit.

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Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands. TikTok made me buy it’.

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Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Social Media Strategy Marketing Management 52

Parker Design

FEBRUARY 12, 2021

Covid-19 hasn’t only changed the way we live and work, it’s also changed the way we do marketing and how audiences behave. Below we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences. Back to the future?

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Retailing Insight

MAY 14, 2021

Retailers are juggling the rapid changes of 2020 while catching up on the natural evolution of the New Age market over the past three decades. Talking to long-time retailers these are five of the more profound changes our market is experiencing in the long and short term: Accessibility. Acceptance.

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Social Media Advertising Marketing Consumer 52

Retailing Insight

MAY 14, 2021

Retailers are juggling the rapid changes of 2020 while catching up on the natural evolution of the New Age market over the past three decades. Talking to long-time retailers these are five of the more profound changes our market is experiencing in the long and short term: 1. Acceptance.

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Social Media Advertising Marketing Consumer 52

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

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