Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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Hunton Andrews Kurth

JANUARY 27, 2022

In 2020, the company paid $9.3 This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

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Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

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RetailMinded

AUGUST 20, 2020

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

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Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

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Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. of Facebook’s 2020 revenue. It said the change would take place starting January 19, 2022.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

JUNE 22, 2023

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Snap Retail

JULY 22, 2021

As of 2020 data, there are 3.96 Affordable Advertisement. Another reason your business needs to be on social media is the affordable advertisement. If you look at the data, advertisement on the radio or TV isn’t cheap. Your Potential Customers, From all Over the World, are There, Why Aren’t You?

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Inside Retail

MAY 8, 2023

Founded by Jamiee Lupton in 2020 in New Zealand, the eco-conscious haircare brand is available in 26 countries, and is likely to reach another 10 by the end of this year, thanks in large part to its success on TikTok. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Inside Retail

JULY 31, 2022

By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data. The slumping economy is hurting sales of advertising, accessories and home products, Apple’s Maestri said in an interview, calling the units “pockets of weakness.”. Sales of iPads and Macs were $7.2

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “By We knew this had to change,” Modibodi founder and CEO, Kristy Chong, told Inside Retail.

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Inside Retail

NOVEMBER 23, 2022

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail. billion (US$3.73 per cent until 2026.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “By We knew this had to change,” Modibodi founder and CEO, Kristy Chong, told Inside Retail.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48 billion in 2020.

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Inside Retail

JUNE 17, 2022

Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position. An image from a 1960 advertising campaign for Revlon. The company was particularly hard hit by the Covid-19 pandemic in 2020 when sales fell by 21 per cent worldwide to $1.9 Image: Revlon).

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. It also serves as a marketing tool, helping you build a community of supporters who are invested in your success. According to research, the global crowdfunding market is projected to reach $28.8

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Inside Retail

JULY 12, 2023

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

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Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion dollars, with $77 billion from the mobile gaming market. Many people thought it was about creating video games for kids, but it’s bigger than that.

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Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Consumers are ahead of brands.

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. billion ($1.2

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

NOVEMBER 29, 2021

Celebrities advertising products for sale is a tried and tested marketing tool for big brands. billion worth of products through 13 live streams in 2020. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrity live-stream selling. Invisible” selling.

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Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Not all doom and gloom.

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Design Week

AUGUST 5, 2021

WPP has reported strong interim results with market recovery “much faster than expected” in the first half of the year. The global advertising and design group, which operates design consultancies such as Superunion, Landor & Fitch and Wunderman Thompson, reported a 9.8% increase in revenue to £6.1

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Parker Design

FEBRUARY 12, 2021

Covid-19 hasn’t only changed the way we live and work, it’s also changed the way we do marketing and how audiences behave. Below we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences. Back to the future?

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Inside Retail

JULY 26, 2021

As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Inside Retail

SEPTEMBER 9, 2021

Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. Digital technology provides an opportunity to merge these two areas of advertising into fully measurable “through-the-line” activity, with huge financial benefits. How to get started.

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Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. But most of the providers currently operating in this space, such as Shopback and Cashrewards, cater to the mass market. “It’s

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Inside Retail

DECEMBER 12, 2022

The outlook after “zero-Covid” eased, following unprecedented protests, is even bleaker than during the city’s 76-day lockdown in 2020, he said, because this year his landlord is not offering a discount on his rent. “This street is considered a top location in Wuhan,” Zhu added.

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