Opinion: Why foresight is the future of marketing strategy
Inside Retail
NOVEMBER 21, 2022
By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.
Let's personalize your content