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What brands can learn from Banana Republic’s successful comeback

Inside Retail

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The Zieglers sold the brand to Gap Inc in 1983 and lost creative control a few years later but now its brand identity has done a 360.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Chemist Warehouse is eying the beauty sector. Should Priceline be worried?

Inside Retail

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail. billion (US$3.73 per cent until 2026.

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Five Ways Retailers Can Prepare for Black Friday 2020

RetailMinded

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.

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