What brands can learn from Banana Republic’s successful comeback
Inside Retail
JANUARY 28, 2024
No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The Zieglers sold the brand to Gap Inc in 1983 and lost creative control a few years later but now its brand identity has done a 360.
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