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Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The move to include furniture in its portfolio of products is designed to help solidify Banana Republic in this space.

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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How pharmacies are tapping into personalisation tech

Inside Retail

Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. How to get started.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

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How Gander aims to solve Australia’s billion-dollar food-waste problem

Inside Retail

“Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. “It This has led to a different operating model.