Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

DECEMBER 6, 2022

But like other Asian companies whose e-commerce business had been partying on rapid top-line growth, particularly in a time when people weren’t going out, its improvement in bottom line metrics is increasingly being driven by cost-cutting. So the market is geographically highly fragmented. per cent, compared with 3.6

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Inside Retail

MARCH 24, 2022

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Last week, chief creative officer John Schoolcraft talked at Marketing Pulse Asia about how Oatly has turned into a brand lauded for its unique voice and marketing. Schoolcraft said.

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Contra

MAY 15, 2023

What is Meant by ‘Billboard Advertising’? Billboard advertising refers to the use of large, outdoor advertising structures, such as billboards and hoardings, to promote a product, service or brand to a mass audience. Attention Grabbing Billboards advertisements are often large, eye-catching and often impossible to ignore.

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Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism.

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Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring. Make TikToks.”

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Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. As a result, there was a gap in the market for a yeast spread. A nutritious food replacement In the 1930s, Walker hired American advertiser J. Vegemite competition advertisement, 1937.

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Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

NOVEMBER 14, 2023

Everten Group founder said they decided to exit the business after developing an in-house solution named Profit Peak that enabled the company to boost profitability to address a declining top line revenue.

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Contra

JANUARY 25, 2023

Succeeding at sporting events marketing can be a challenging task. Advertisements can be seen around all sporting events now, with various sponsors itching to have their company name and logo on show to the spectators. Another thing to consider is the core purpose of the marketing campaign.

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Inside Retail

MAY 27, 2024

The bottom line, net income, came in at US$5.3 Walmart states that it is continuing to gain market share in the US, propelled by higher income households trading down. Rainey said advertising revenues were also jumping, led geographically by the US, Flipkart and Walmex. Gross margin rose by 42 basis points, to 24.1

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Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market.

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Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

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Inside Retail

FEBRUARY 1, 2024

Investors cheered the results, sending Amazon shares up as much as 8% in trading after the market close. billion, largely in line with analysts’ expectations. “There’s a general feeling in most teams that we’re trying to hold the line on headcount.” Google Cloud margin was 9.4

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Inside Retail

MAY 13, 2024

But the silver lining to this proverbial cloud is that we have much evidence about how consumers act during, and even after, downturns like this, AND what retailers can do about it. All it means is to think before cutting marketing or new developments, as your efforts now may actually set you up for future success if you can sustain them.

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Inside Retail

OCTOBER 29, 2023

“It’s very difficult for a stockist to carry all of the lines,” Tindall said. “To Rise of suburban shopping centres In the past, if a brand was entering a new market, it would typically seek out a central CBD location that was guaranteed to get a high volume of foot traffic, but since Covid-19, that is no longer the case.

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Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. A lot of people thought advertisers would pull out of Facebook, but we have seen competition increase and a number of clients have put more spend towards campaigns with continuing success. Who did well?

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Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. The move to include furniture in its portfolio of products is designed to help solidify Banana Republic in this space.

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Inside Retail

APRIL 15, 2024

The inner foam bolsters are not made from high-density memory foam like the Barney Bed is and the inner components of the bed lack any protective lining, so basically any accidents or dribble will seep right through,” she added. The fabric is thin and cheap and would not likely last a few washes,” said Sakr.

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Inside Retail

AUGUST 29, 2023

Influencers and marketing are playing key roles in the challenge of broadening awareness of sexual health, contraception and the psychological and physiological benefits of using adult toys. We’ve been strategic about which billboards we’ve advertised on. A Moments billboard.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Inside Retail

SEPTEMBER 9, 2021

Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. While the majority of advertising spend across retail is now digital, promotional spend by pharmacy retailers and brands has not followed.

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Inside Retail

MAY 10, 2021

One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Include disabled talent in your advertising and marketing material. Visit: lisacox.co.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Online consignment store ThredUp’s Resale Report found the global secondhand market is set to nearly double by 2027, reaching US$350 billion with the resale market growing three times faster than the apparel market.

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Trade Show Booth Companies - Trade Group

APRIL 9, 2024

However, these small, modern advancements paved the way for various early forms of branding, including printed wrappers, signboards, and printed advertisements. Due to Gutenberg’s invention, the global market was able to spread literature to the masses for the first time in human history, propelling Europe into the Renaissance.

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Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Forecasts suggest that over the coming years Amazon is set to grab significant e-commerce market share in the Australian market. . Market products effectively to drive awareness and sales.

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Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Sounds like a big task? Don’t worry!

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Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Bunnings has community feel-good snags and delightfully dorky staff-led advertising. Best sellers’ list?

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Hunton Andrews Kurth

NOVEMBER 21, 2023

In addition, putting a hashtag six or seven lines deep in the caption of a post is simply insufficient to meet the clear and conspicuous disclosure requirements. This may mean tagging the post in the first line, or prominently in the video itself.

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Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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