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Can brand values really benefit your bottom line?

Inside Retail

After allegations of price gouging, profiteering and abusing their market dominance, they have lost ground. So can a considered and concerted effort to embed and live your values actually deliver value to you, your people, your customers and your bottom line? Yes, even on the bottom line.

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Russia’s war eats into Levi Strauss’ top line

Inside Retail

Levi Strauss & Co reported a weaker top line for the first quarter of FY24, which was attributed to the impact of its Russia business as well as a shift in wholesale shipments. Asia’s net revenues were 5 per cent on top of the 22 per cent growth in the prior year, reflecting growth across most markets.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Southeast Asia has one of the world’s highest rates of social media engagement, with 90 per cent internet users having signed up with platforms such as Facebook, Instagram, TikTok, WhatsApp, Line, and Zalo. A refresher.

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Tween beauty: Are brands crossing the line?

Inside Retail

After all, good business dictates that wherever a market exists, there is potential for financial gain, especially considering that tweens are the next generation of consumers. The teenage personal care product market is expected to grow by $8.81 A resounding marketing success for the brand. Deliberate? Well, you decide.

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How to Maximize ROI of Your Composable Commerce Transformation

Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?,” “ How can it create revenue through an incremental implementation? ,” and “Is it right for my brand?”

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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. billion last year.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

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