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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

The brand came back from administration in 2017 to 2018. Rethinking social media metrics Victoria & Woods’ consumers now span generations after its garments found virality on social media and appeal with younger shoppers. I kind of looked at the counterfeits and said, well, it’s relevant out there.

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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

It is a 3D space for customising your avatar, completing quests and sharing content to social media. Zepeto launched in 2018 and has amassed over 300 million users. Zepeto users can add actions to their avatar such as popular dances, facial expressions and body movements before posting to social media platforms such as TikTok.