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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data. By this point, we had accumulated millions of followers across the platforms and recognised the power of social media for engaging customers.

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Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. According to the report, spending on social media shopping in Australia is up 700%, compared to 2019, with 25% of Aussies saying they now use social media for shopping.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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Culture Kings’ owner slashes expectations ahead of IPO

Inside Retail

brands was founded in 2018, and has largely focused on picking up fashion brands that appeal to a younger audience and who shop through social media. Any remaining proceeds will be put toward “general purposes”, which could include future acquisitions.