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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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Katy Perry loses trademark fight with Australian fashion designer

Inside Retail

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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What will drive retail spending in 2018?

Barber Design

According to Retail Week, consumer spending over the festive period will determine spending in 2018. The notion of experience plays to the need for social media sharing”. But not everyone is using social media. Have retailers been overplaying the social aspect of their offer? Going social.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We Back in the game Davenport sold his remaining shares in 2XU to L Catterton in December 2018. We don’t really want to pay someone to speak about our product.