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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia. The #airportoutfit has amassed over 690.3

Strategy 246
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Another aspect of Godfreys’ growth strategy is its focus on attracting millennials, who are the new generation of homeowners.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Girls and women today don’t buy products only because they saw their favourite celebrity promote it or a friend recommended it to them, but they will do their own research first and then indulge in a product.”. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa.

Shopping 130