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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. From newspapers to AR filters.

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Meta Platforms’ Sheryl Sandberg to leave after 14 years

Inside Retail

Meta Platforms COO Sheryl Sandberg, whose close partnership with CEO Mark Zuckerberg powered the growth of the world’s biggest social network, is leaving the company after 14 years, she announced in a Facebook post.

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The next billion shoppers: Where they live and how they’re changing retail

Inside Retail

Since 2018, the number of Millennials who mostly or always shopped online has nearly tripled and their use of social media has almost doubled. Companies typically turn to billboard advertising or flyer distribution to get consumers’ attention and have not been able to market to targeted groups of consumers.

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Everything you need to know about retail’s facial recognition fiasco

Inside Retail

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. The complaint also named The Good Guys, which has since paused its use of facial recognition in stores. .

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How to Attract College Students Online

Parcel Pending

Of those, 28% indicated they would add more online advertising, 18% would invest in more content marketing , 15% would pursue more organic growt h, and 12% are looking to enhance their social media marketing strategy. Leverage Social Media Platforms. 60% of TikTok users were age 16 to 24 2.