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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. From newspapers to AR filters.

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Business and Human Rights – Global Slavery Index 2023 highlights global nature and scope of modern slavery risks in supply chains

Eye on ESG

Since the 2018 Global Slavery Index was published, there has been an increased focus on, and drive towards, mandatory HRDD and more robust modern slavery reporting (see, for example, our previous blogs here , here and here ). Recommendations The Index notes that there is an urgent need to move from intention to real action.

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Launching a Kickstarter or Indiegogo campaign soon?

Retail Bound

During those months, Facebook and Google advertising fell by over 30% according to Variety. Another fact worth mentioning is that most people were working from home, which meant they spent even more time on their computers, tablets, as well as social media platforms. How to keep your community engaged.

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Online Shopping Trends On College Campuses

Parcel Pending

Social Media Influences the Shopping Behaviors of College Students. These younger generations are digitally connected, so it should come as no surprise that one of the biggest drivers of their shopping behavior is social media. . Social media drives Gen Z shopping behavior. Mobile Fact Sheet. 2021, April 7).

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Bing opened her first Los Angeles store in West Hollywood in 2014.

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