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What retailers can learn from Zara’s failed response to campaign criticism

Inside Retail

Retailers should also be constantly scanning external sources of information to consider the context within which their advertising will be viewed. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

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How to Attract College Students Online

Parcel Pending

Accessible 24/7, students no longer need to wait in long lines to pick up packages from the mailroom creating a better student experience. Leverage Social Media Platforms. YouTube was the most used social media platform among teens in 2019, followed by Instagram and Snapchat 6,7,8.

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How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.

Fashion 113
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Online Shopping Trends On College Campuses

Parcel Pending

Social Media Influences the Shopping Behaviors of College Students. These younger generations are digitally connected, so it should come as no surprise that one of the biggest drivers of their shopping behavior is social media. .

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Bing opened her first Los Angeles store in West Hollywood in 2014.

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