Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: We love TikTok at the moment!

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Since 2018, the number of Millennials who mostly or always shopped online has nearly tripled and their use of social media has almost doubled.

Social Media 130

Social Media Consumer Advertising Shopping 130

Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. But this is far from the first time that retailers have been called out for their questionable use of consumer data , so why does it keep happening?

Consumer 147

Consumer Social Media Tailored Advertising 147

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

Social Media 52

Social Media Strategy Marketing Management 52

RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.

Fashion 113

Fashion Accessories Accessories Consumer 113

Retail Bound

OCTOBER 28, 2021

During those months, Facebook and Google advertising fell by over 30% according to Variety. Another fact worth mentioning is that most people were working from home, which meant they spent even more time on their computers, tablets, as well as social media platforms. Cost per click, CPM, went as low as it was 4-5 years ago.

Flow 52

Flow Advertising Social Media Promotion 52