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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: We love TikTok at the moment!

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. link] How Shein Built a $66B Fast-Fashion Empire (WSJ) Shifting from fast to ultra-fast fashion has serious environmental and social consequences. How is this even possible?

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

But if the challenge at the beginning of her business journey was standing out in a crowded market, three years later, the major challenge is combating counterfeit products, she said. Now Alemais has to try to get to market first with its original designs before the counterfeit market is able to copy and paste its garments into production.

Fashion 130
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Aesop to open its first store in Mainland China

Inside Retail

Australian premium luxury skincare brand Aesop is expanding its presence into Mainland China with its first store to open in Shanghai, it has announced on social media. The brand has operated on Tmall Global since 2018. However, Aesop has not yet disclosed the exact opening date.