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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

Strategy 246
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New digital concept Gucci Vault takes you into its past and future

Inside Retail

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The luxury resale market has been experiencing a steady increase as the stigma around owning high-end second-hand products diminishes. million fans since it launched in 2018.

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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. But Shein leaves them in the dust, listing 1.3 How is this even possible?

Fashion 246
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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

TheRY is a similar concept,” Davenport told Inside Retail. Gap in the market The idea for TheRY came to Davenport a few years ago, after witnessing his daughter’s struggle to find comfortable, effective and stylish compression leggings to wear while pregnant. At 2XU , we had this saying, ‘The world doesn’t need another run short.’

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From CO2 to catfishing: I’ve got questions about digital fashion

Inside Retail

We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market. Since then, brands such as Balenciaga in 2018, Carlings in 2019 and Hugo Boss and Burberry in 2020 have released collections incorporating 3D design. Fashion forwards.

Fashion 246