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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall.

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Retail Trends to Watch Out For

Creative Displays Now

Here’s a look at retail market trends in 2021 and beyond. Smart Marketers Stay Ahead of Retail Marketing Trends. These instances highlight how customers interact with brands, as well as how brands respond to them. Below are the latest trends in retail marketing you should watch out for in the coming years.

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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. In essence, a happy customer is a vocal customer. Starbucks customers, for example, feel engaged with its annual free birthday drink. 2018, May 15).