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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: We love TikTok at the moment!

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. link] How Shein Built a $66B Fast-Fashion Empire (WSJ) Shifting from fast to ultra-fast fashion has serious environmental and social consequences. How is this even possible?

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.