Barber Design

DECEMBER 11, 2017

According to Retail Week, consumer spending over the festive period will determine spending in 2018. When using social channels it is important to exercise caution and don’t assume that everyone is engaged with your business or has seen your Facebook post or your tweets. The post What will drive retail spending in 2018?

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Inside Retail

OCTOBER 8, 2023

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Events like Beautycon and Sephoria offer an organic and entertaining venue for brands to engage both new and returning customers.

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Inside Retail

OCTOBER 24, 2022

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. One question we’ve [faced] this year is, ‘Why didn’t you come to the market before, and talk to people about what you’re doing.’

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Inside Retail

SEPTEMBER 21, 2023

Besides targeting Gen Z in its marketing, with a strong focus on user-generated content and its commercial, Coachtopia is also working with the Gen Z consumer, both behind and in front of the camera, to better serve the interests of the younger, fashion-savvy generation.

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Inside Retail

OCTOBER 19, 2021

Litmus Retail Group has partnered with Myer on a physical showroom concept that will enable the department store to display big and bulky products, such as treadmills, e-scooters and stand-up desks, and track how consumers are engaging with them to inform future buying decisions. Digitally led showrooms.

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. Shein and others will continue putting more and more product on the market, which will need to be dealt with at the end of its short life. But Shein leaves them in the dust, listing 1.3

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Inside Retail

MARCH 5, 2024

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data.

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Contra

JANUARY 10, 2024

VM & Retail Magazine, 2018) Products at eye level are 82% more likely to be picked up and bought. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. National Retail Federation, 2020) Interactive displays can boost product engagement by 40%.

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Contra

JANUARY 10, 2024

VM & Retail Magazine, 2018) Products at eye level are 82% more likely to be picked up and bought. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. National Retail Federation, 2020) Interactive displays can boost product engagement by 40%.

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Inside Retail

AUGUST 2, 2021

Unlike other British department stores, such as Debenhams and House of Fraser, which both collapsed into administration after years of erratic sales growth, or even John Lewis, which has been unable to halt a steady sales decline since 2018, Selfridges has actually reported a sales increase every year for the last decade, reaching £1.97

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Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

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Parcel Pending

SEPTEMBER 30, 2021

Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. When we began creating our Australian Pink Clay Mask in 2018, we wanted an “insta-worthy” product that looks good on the bathroom shelf and your Instagram feed while delivering exceptional results.

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Inside Retail

JUNE 26, 2022

Leading surf brand Rip Curl will start taking back old wetsuits in overseas markets and recycling them into soft-fall matting in playgrounds and outdoor gyms after successfully launching and scaling the recycling program in Australia. The brand first started taking back old wetsuits at its flagship store in Torquay, Victoria, in 2018.

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Inside Retail

SEPTEMBER 19, 2021

The Supergreat app launched in 2018. Various traditional marketing methods are becoming redundant, due to advances in technology and shorter attention spans. This is forcing brands to think creatively and prioritise engagement and the result is often increased loyalty and trust from their shoppers. Gamification and edutainment.

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Inside Retail

MARCH 14, 2024

Robinson Optical Inc, a family-run eyewear company that has been running since 1926, in 2018. Today, Revo Sunglasses is led by chief executive officer Cliff Robinson, a third-generation member of the heritage optometry company, who is proud to be a part of the brand’s independent revival in the market. per cent from 2021 to 2027.

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Inside Retail

JULY 27, 2023

The new Sephora store in Shanghai’s East Nanjing Road not only features the beauty retailer’s new ‘Store of the Future’ concept, but also introduces over 220 new products to the market from over 36 global brands, including Tatcha, Pat McGrath Labs, Hourglass, Anastasia, Dr Dennis Gross and Courreges.

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Inside Retail

OCTOBER 17, 2021

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Parents from the survey were nearly five times as likely to encourage girls to engage in dance and dress-up activities than boys. Blue-and-pink divide.

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Inside Retail

OCTOBER 14, 2021

The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. We’re past the point of marketing to a few social media platforms. The virtual experience measured a reach of 2.3 million views.

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Inside Retail

APRIL 25, 2021

Song was hired by Love, Bonito co-founder Rachel Lim in 2018 as the company’s chief commercial officer, eight months after Lim met her at a networking event. I’ll also be spending more time on projects to solidify our connection and engagement with the Love, Bonito community, which has always been one of my passion points,” she added.

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Inside Retail

JANUARY 12, 2023

As reported by Inside Retail , micro-market start-up Morsl has raised $5 million in a series-A capital round, which will be used to accelerate growth and development. Karla Borland: Morsl’s mission is to improve the eating habits of Australian employees via its self-service cafés, otherwise known as micro markets.

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Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

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Inside Retail

MAY 29, 2023

In fact, I make the pilgrimage to the US every couple of years specifically for this event – I was in Los Angeles in 2018 and in Chicago in 2020. During this year’s All-Star Weekend, it was inspiring to observe how major brands deeply engaged their customers, through a variety of imaginative activations. Image supplied.

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Inside Retail

SEPTEMBER 13, 2021

Among the first brands to kickstart the unusual trend were South Korean cosmetic brand Tonymoly and Samyang instant noodles, which teamed up in 2018. The collaboration had limited availability overseas, though, which prompted an online resale market where the products were being listed for twice, even thrice their retail value.

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Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. A somewhat grovelling apology from the company ensued, and the offending coats were withdrawn from the market, pronto.

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Inside Retail

AUGUST 8, 2023

This can be seen in the countless marketing campaigns that were launched in the leadup to the Barbie movie, which stimulated huge activity for hundreds of brands. Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public.

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Inside Retail

JULY 19, 2022

Most of the labour-market movement we have seen in the last six months was a culmination of trends that have been forming for years. Resilience: we knew that resilience was at its lowest ever recorded in 2018, and since the pandemic, 85 per cent of people have said that their wellbeing and resilience have got worse.

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Inside Retail

JULY 30, 2023

Sustainability is key According to Kim Hee Jeong, senior marketing director at Samsonite APAC, the company is working to use more sustainable and innovative materials while reducing its carbon footprint. As a result, Samsonite registered an adjusted net income of US$81.2

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Inside Retail

OCTOBER 25, 2023

per cent take in the Richemont-owned luxury fashion e-commerce company Yoox Net-A-Porter, was approved by the European Union, seven months after the UK Competition and Markets Authority gave its stamp of approval, and over one year after the deal was first announced in August 2022. This week, Farfetch’s proposed acquisition of a 47.5

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Inside Retail

OCTOBER 5, 2022

In May 2019, the World Health Organisation officially classified ‘burnout’ as a recognised illness, while a 2018 Gallup study found that of the 7,500 full-time employees surveyed, 23 per cent felt burned out at work very often or always, and an additional 44 per cent felt burned out sometimes. Employee-choice market.

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Inside Retail

APRIL 3, 2023

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Szwede also told the AFR in 2018 that the split between online and store sales was roughly 50-50, with about 70 per cent of wholesale sales going to China.

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Inside Retail

MAY 27, 2021

Despite launching an e-commerce site and new look stores in mid-2018, the Healthy Life franchise struggled to make an impact on consumers. Booming market. Consumers have always had a need for health products but the market has been cluttered and has lacked differentiation.

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

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Inside Retail

SEPTEMBER 6, 2022

A decade ago, convenience stores were a rare sight in Vietnam, where the vast majority of the population was used to shopping in traditional markets or mom-and-pop stores for everyday grocery needs. In recent years, the nation’s convenience store market has seen rapid escalation – and sophistication – in the larger cities.

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Inside Retail

OCTOBER 23, 2022

On day two of the two-day event, a panel consisting of Sean Doherty, head of brand engagement at Patagonia, Peter Brennan, head of brand at Heaps Normal, and Mason Rook, commercial director at The Guardian got together to talk about the power of purposeful brands. Purpose is a commitment, not a marketing tool.

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Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

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Inside Retail

FEBRUARY 11, 2024

New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. These partnerships are part of the strategy to further reinforce the brand’s community approach within its identified key markets.

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