Inside Retail

JULY 30, 2023

Sustainability is key According to Kim Hee Jeong, senior marketing director at Samsonite APAC, the company is working to use more sustainable and innovative materials while reducing its carbon footprint. By using special hashtags and point-of-sale materials, the brand is promoting products with sustainability attributes.

Design 130

Design Strategy Promotion Consumer 130

Inside Retail

JUNE 30, 2021

For the past few years, it has been promoting a greener retail experience and introducing sustainability-focused programs in its stores. The global sustainable plastic packaging market is projected to grow by 5.6 billion by 2025, according to a study from Research and Markets. per cent, from US$89 billion in 2020 to US$117.3

Department Stores 246

Department Stores Beauty and Health Promotion Consumer 246

Inside Retail

OCTOBER 17, 2021

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Parents from the survey were nearly five times as likely to encourage girls to engage in dance and dress-up activities than boys. Blue-and-pink divide.

Engagement 130

Engagement Department Stores Layout Marketing 130

Inside Retail

AUGUST 8, 2023

This can be seen in the countless marketing campaigns that were launched in the leadup to the Barbie movie, which stimulated huge activity for hundreds of brands. Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public.

Flow 246

Flow Merchandising Planning Marketing 246

Inside Retail

OCTOBER 18, 2022

To reach this vision, the shape of the market, society, and our environment will go through several key shifts. Retailers will be able to gather data about people surrounding and entering their premises, including demographics, and dynamically adjust in-store signage and promotions to maximise conversion rates.

Consumer 297

Consumer Management Promotion Shopping 297

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 26, 2021

Building age diversity in workplaces is a two-for-one deal: employers access a larger portion of the labour market while supporting people’s mental health and wellbeing. Retail is one of the industries that has traditionally relied on this temporary workforce and is being forced to find employees from other parts of the labour market.

Promotion 242

Promotion Management Social Media Form 242

All Work

JANUARY 21, 2024

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

Design 73

Design Color Beauty and Health Concept 73

Inside Retail

MAY 21, 2023

We used these as incentives to encourage Aboriginal people to participate in our health promotion programs. The merchandise from participating in the health promotion programs became highly sought after. We shared the same passion and energy, and together we left our jobs and started a health promotion business – Spark Health.

Fashion 245

Fashion Merchandising Promotion Other 245

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

Marketing 52

Marketing Consumer Other Outdoor 52

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa. The website helps artisans reach new customers, leaving them more time to create.

Shopping 130

Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa. The website helps artisans reach new customers, leaving them more time to create.

Shopping 130

Shopping Social Media Space Promotion 130

Inside Retail

AUGUST 16, 2021

A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. Premium electric car business Nio ventures into fashion.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

Gifts 52

Gifts Fashion Color Promotion 52

Trade Show Booth Companies - Trade Group

JUNE 26, 2023

However, it is critical to note that in 2018, according to Digital Commerce 360 , more than $3.1 So, instead of barren walkways, aisles will become places of engagement, and shelves will transition from merely a product repository to a featured role in the promotional effort. Ecommerce has had a tremendous impact on retailers.

Beauty and Health 52

Beauty and Health Promotion Color Consumer 52

Design Week

APRIL 14, 2021

Never Too Young was founded by Sophia Sangchi in 2018, after her own stage four bowel cancer diagnosis. Taxi Studio marketing lead Lauren Adie says the project stands as part of her legacy. “It needed to not appear like a cancer charity so that we could engage a young audience,” she explains.

Focal Point 106

Focal Point Social Media Display Line 106

Design Week

JUNE 16, 2021

According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018. “We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches.

Design 138

Design Curate Perspective Social Media 138

Quarter 20

FEBRUARY 20, 2018

We can expect to see a lot more investment in personalization in 2018, as retailers look to incorporate a more personalized approach across channels. Technology Enabled In Store Marketing and Assistance. Guess is one store that has been arming sales associates with customer preference data to help them engage with customers.

Tailored 52

Tailored Promotion Curate Marketing 52

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

I don’t want to sound wishy-washy, but one of the greatest feelings marketers have the pleasure of experiencing is seeing their ideas manifest themselves in reality. But what’s the greatest test of a marketer? Your booth’s purpose should align with your overall marketing strategy and brand identity.

Design 52

Design Engagement Marketing Display 52

Trade Group

SEPTEMBER 4, 2021

At RSA 2018, Miller visited 566 booths in three hours but sadly, “every vendor sounded the same, and you had to go beyond the surface level to find out how they differentiate themselves. 3: Train booth staff on key messaging and engagement strategies. And guess what? Check out our case studies for photos and details.

Engagement 52

Engagement Social Media Promotion Perspective 52

Design Week

JUNE 16, 2021

According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018. “We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches.

Design 96

Design Curate Perspective Social Media 96

Eye on ESG

JANUARY 12, 2022

The sustainable investing market is witnessing remarkable growth: since 2018, annual cash flows into sustainable funds have increased tenfold. New funds may be marketed as sustainable based on investment strategies and policies aligned with one or more taxonomies.

Management 40

Management Strategy Engagement Flow 40

Retail Bound

OCTOBER 28, 2021

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. This caused content consumption to increase threefold for most publications, and engagement rates skyrocketed according to SproutSocial. How to keep your community engaged.

Flow 52

Flow Advertising Social Media Promotion 52

Retail Insider

JUNE 24, 2021

Whether that be new marketing techniques or product innovations. I’m so proud of the UK team and the two years we’ve had in the market. They are always leading the march for innovation and developing new ways to engage customers. This allows us to gather valuable learnings and intel that assists both the UK and US businesses.

Space 52

Space Shopping Engagement Consumer 52

Greater Group

DECEMBER 24, 2019

Experiential retail has developed out of the need to adapt to the changing market due to the rapid growth of the online market. In a concept store based on a franchise like in this case, the aim of the store itself is not selling a product or even profiting from a service, but rather to promote the public’s perception of the brand.

Social Media 52

Social Media Concept Gifts Color 52

Mike Anthony

JULY 28, 2021

Laetitia Blot , Global Account Manager for Discounters at Danone, tells me that the channel is their 2 nd fastest growing channel globally and contributing to almost half of Danone’s total Dairy & Plant-Based business growth since 2018 (and think of how many countries don’t yet have a fully-fledged discounter channel yet?).

Strategy 59

Strategy Shopping Management Other 59