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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

VM & Retail Magazine, 2018) Products at eye level are 82% more likely to be picked up and bought. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. Magazine, 2019) Window displays alone can boost foot traffic by 23%. (VM

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

VM & Retail Magazine, 2018) Products at eye level are 82% more likely to be picked up and bought. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. Magazine, 2019) Window displays alone can boost foot traffic by 23%. (VM

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. Shaughnessy hinted at several new collaborations with leaders in the global fitness industry.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. 2018, May 15). The Manifest.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall.

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How Myer plans to reach $1 billion in online sales

Inside Retail

Myer’s online sales have more than doubled since John King took over running the department store in 2018, and the CEO believes they can double again to reach $1 billion in the not-too-distant future. QUT professor of marketing and consumer behaviour Gary Mortimer believes this is a sign of years to come. per cent year on year.

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