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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Retail Trends to Watch Out For

Creative Displays Now

Before the pandemic, different retail brands deployed AR in showcasing their products to their customers. For example, in 2018, Shopify launched Shopify AR, a toolkit for businesses to create and integrate AR into their online stores. Instead, they can discover, research and buy products on social media shops without leaving the app.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. 2018, May 15).

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Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. In the years between 2016 and 2018, she launched new retail stores in Paris and New York.

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