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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia. The #airportoutfit has amassed over 690.3

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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. Hanging Signs Corsair Hanging Sign at TwitchCon 2018. What changed?

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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

The brand came back from administration in 2017 to 2018. Rethinking social media metrics Victoria & Woods’ consumers now span generations after its garments found virality on social media and appeal with younger shoppers. I kind of looked at the counterfeits and said, well, it’s relevant out there.

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

In 2018 Ruffini launched the Moncler Genius Initiative, a program to raise up independent established designers who align with Moncler’s brand ethos and vision. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution. Since then, Moncler has emerged as a status symbol.